Where beauty meets healing.
Arcane Beauty Collection is a soul-first beauty brand rooted in holistic transformation. Originally launched as a lipstick line for women, the brand is expanding into a full self and skin care experience for both men and women—anchored in inner and outer alignment.
Design Approach:
From brand storytelling to packaging, every element was created to embody Arcane’s mission: supporting how you feel, not just how you look. The visual language combines softness and power—modern, sacred, and bold—mirroring the values of holistic beauty and self-alignment.
This was a full-suite design project that included:
• Visual Identity — logo design, brand colors, mood direction, and full brand storytelling
• Shopify Website — fully branded site built using the Dawn template, styled for an editorial, boutique feel
• Product Packaging & Labels — strategy and design direction for product presentation
• Custom Website Graphics — web visuals created in Canva for a cohesive, high-impact look
• Social Templates — branded Canva templates for digital marketing
• Custom Beauty Journal — a transformation journal developed to deepen the brand experience
Brand Assets
