A brand rooted in healing, alignment, and peace.
Dawning of Wellness is led by Dawn Sargent, a licensed professional counselor (LPC) who combines traditional therapy with holistic practices like sound healing, meditation, and crystal work. She supports people through grief, anxiety, trauma, and life transitions—bringing both clinical expertise and soul-centered care to her clients.
Design Approach:
The goal was to create something that didn’t just look good, but felt right. From the brand colors to the page flow, every detail was chosen to create a peaceful, welcoming experience. Dawning of Wellness is about real healing, and the brand now reflects that—visually and energetically.
Logo Design
This project focused on building a brand and website that fully reflected the heart of her practice. I brought her vision to life through:
• Astro Branding — I used Ms. Dawn’s birth chart to develop her color palette and mood, aligning her brand with her natural energy and purpose
• Logo Design — soft, simple, and spiritually aligned
• Website Design — a clean, calming layout that helps visitors feel safe and seen
• Website Copy — warm, clear language that explains her services and speaks directly to the people she helps
• Custom Imagery — I created AI-enhanced images to deepen the emotional tone of the site and bring the energy of her brand to life
Astro-Branding Color Palette Breakdown based off her birth chart
Brand Colors / Mood Board
Creative direction for brand colors
